Welcome to Ashley's Lingerie & Swimwear! Formerly known as Blum's Buffalo, we are a locally-owned lingerie & swimwear shop that specializes in "old-fashioned" bra fittings for every age, shape, and size. Same great store, just with a new name. Modernized to reflect the women in our community that look to us for comfort, support, and an overall empowering experience.
Since November of 2021, we have been under new ownership. This brought us to our new residence at 5501 Main Street in Williamsville -- right next to Talbots. The last step with new ownership, was the new name transition. Our new owner Ashley has been involved with the business for over 15 years. We are so proud that she was able to take on the role of owner, to keep our store open as a necessary resource for the women of WNY.
Woman-owned and operated, Ashley's aims to create a supportive environment during one-on-one service. We wish to create an atmosphere of safety, comfort, and inclusivity across the board. We hope to help you feel and look your best self with a proper-fitting bra!
Ashley's Lingerie & Swimwear will be your go-to for specialty garments, cup-sized swim, loungewear, resort wear, and more! We carry high quality swimsuits year-round.
What to expect during a bra fitting:
A bra fitter will take initial measurements & ask what you're looking for
The fitter will bring one bra to start that will best assist them in finding the correct size and style for you
From there, the fitter will bring a variety of styles to try to determine what provides the best support and shape
Once the best style and size is determined to the customer's comfort level, the fitter may provide additional suggestions (fashion colors, panties to match, etc.)