If your bra technically “fits” but doesn’t feel right anymore, you’re not imagining it. Bras don’t last forever—and most women wear them far past their expiration date without realizing it. Between body changes, daily wear, and natural fabric breakdown, a bra that once felt amazing can quietly stop doing its job.
Here are five common signs it might be time for a replacement—and what to do next.
1. The band rides up your back
Your band should sit level all the way around your body. If it’s creeping upward, that usually means it’s stretched out and no longer providing support. The band does about 80% of the work in a bra—so once it’s tired, everything else suffers.
2. You’re constantly adjusting straps
If you’re tightening straps weekly or they still slip no matter what, that’s often a sign the bra is worn out or no longer the right size. Straps are meant to assist, not hold everything up.
3. The cups gape, wrinkle, or spill
Changes in weight, hormones, or even posture can affect breast shape. If your cups suddenly wrinkle or you’re spilling over where you never used to, your bra may no longer match your body.
4. The bra feels uncomfortable by the end of the day
A well-fitting bra should feel supportive—not restrictive or painful. If you’re counting down the minutes until you can take it off, something’s off.
5. It’s been over a year of regular wear
Most everyday bras last about 6–12 months with regular rotation. After that, elasticity breaks down—even if the bra still looks “fine.”
Many women assume discomfort is normal. It’s not. A properly fitting bra can completely change how your clothes sit and how you feel in your body.
If you’re unsure whether your bra is the issue—or your size has changed—a professional fitting can bring clarity fast. We’re here to help. Our fit specialists are trained to help you find comfort, support, and confidence—without pressure.
Stop by during store hours for a fitting or schedule one at your convenience.